A website could be deemed as the reception area or the front door to your business premise and imagine if the entrance to your premise is unattractive, dull and so cluttered, if this is the state of your website, it could be the primary reason behind the fact that your business is doing as well as it should.
A website gives customers a perception of the quality of your products or services because these days it is most likely the ‘first encounter’ where customers ‘meet’ your business and as we all know, first impressions go a long way and helps to down play negative elements that people encounter in the future.
Having a website for your business is not a side show as it used to be 2 decades ago, it is an essential business unit that needs to be actively maintained and updated frequently in order to keep customers uo to date on your products and services. It is a marketing flyer that is constant and all you have to do to reach a million people or more is simply paste your URL address somewhere and when people click it, they actually ‘see’ your landing page where if your website is attractive enough, you will be able to hold on to these people.
A website can provide customers or potential customers with an array of information, not just what you are selling. It gives people an idea of how your business is constructed, what are the benefits of engaging in business or buying from you, it can present the value of your offers in non-monetary terms, it gives people the location of your business, feedbacks from happy clients and much-much more.
A website gives consumers confidence, provided it is an interactive up to date well designed website. Apart from that, websites also allow consumers to share their grievances about your business, which gives you an idea about what part of your business needs to be improved.
A website also eliminates the need for human interaction for inquiries; this of course would be very much dependent on how informative your website is. As a matter of fact a website can be more informative than a human provided the content on your website is well thought of based on FAQs or queries which should be monitored and responded to.
A website is not a single ‘bolt of lightning’, it is a progressive element that needs to be set up and modified vigorously at first based on what you learn from clients and eventually subsides to weekly updates that business owners could do on their own if they are diligent enough or go back to the web developer to update your site for a small fee.