If ever there was an adage that would fit the issue of finding the right kind of web development companies, it would definitely be the title of this write up.
With so many web development companies out there, businesses become lost in the quagmire of choices and even after going through multiple companies and admirable due diligence, many companies still end up choosing the wrong web development companies.
This happens because web development involves a set of criterion that prioritisation becomes obscured in determining what is really important in choosing a suitable agency.
Developing a website involves determining what the website is supposed to reflect about your business. What kind or type of services are offered straight up by the website, what does the business want to promote primarily through their website, how extensive should the information be, SEO content, Google Ranking, graphics, video, customer information, products and services targeting, location based targeting, etc.
The primary issue with most web companies is the fact that they are too caught up with giving you want businesses want instead of giving them what they need. Although, what a business needs to include in their website is a subjective matter, they should be able to tell clients, what they need rather than what they want which makes a big difference.
Is the business unique, what is the core, what is the value proposition and why should clients choose a particular business instead of competitors are ‘natural’ to a website, but the most important question that is almost ‘never asked’ by companies wanting to create a website is “how are we going to drive traffic to our website”, how are people going to find us on the Internet and ‘what search strings will lead web engines to the website’s ‘doorstep’.
Good web development companies offer up these elements to clients without being asked, because they know that the success of a web development company, depends on the success of the websites that they build, hence it naturally becomes a ‘win-win scenario for the web development company if the website that they build meets the business objectives of clients.
So, if you are in search of a web development company, be assured that whence dealing with these developers, it’s not about getting right answers from them and offering them the contract, but its more about asking the right questions and obtaining answers that are in line with the business objectives of your company.
Web development companies are a dime a dozen and looking for a good one is akin to the old adage “finding a diamond in the rough”.
If you want to do something right, do it right the first time and save your money!