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Instagram Rising: eCommerce Platform Launch

As more and more social media platforms integrate their platform mechanics with commerce, traditional financial service providers these days are having their monopolistic habits dealt back to them in double spades.

The latest entry into the fray is Instagram that announced that it will be adding a checkout feature to its current mobile app construct which means that users will be able to use Instagram to make purchases rather quickly. Instagram announced that it will be charging retailers a 20 % commission or sellers fee and with the likes of Adidas, H&M, MAC Cosmetics, Prada, Zara and many more already on-board, it seems that it would not be long before others follow suit.

The new feature comes in the form of a big blue ‘Checkout on Instagram’ button right at the bottom where all users have to do is tap it enter delivery information and payment method and place the order. Prior to this, making a transaction on Instagram was often regarded as a hassle and in most case scenarios users abandoned their shopping carts due to the frustration of using the ‘pop-up website of the seller’.

Much of this can be attributed to Instagram’s parent company Facebook that has been rapidly monetising its market reach potential both effectively and efficiently. The company has been steadily moving its social media platforms towards the commerce and payments landscape and the impact that it is having has been significant and according to market analysts, the impact that it is going to have is going to blow everything out of the water due to the social media giant’s ability to offer the same services offered by Pay Pal, Skrill and other even more traditional ‘financial channels’ such as Visa and Master Card at much lower cost for consumers.

At the current moment, payment information that is stored in Facebook can only be utilised on Instagram, however it will not be too far-fetched to say that Facebook will eventually allow users to use their credentials across its family of apps seamlessly owing to the fact that FB is in the midst of developing a unique payment product that involves the all mighty WhatsApp and the Blockchain.

The decision makers at Instagram have come to realise that shopping does represent an enormous business opportunity that albeit is not new, but given the consumer reach that Instagram has will definitely ‘shake things up’ and carve a path for FB to make the final dash. The math behind it was based on the fact that even as it was, more than a 100 million users tap on goods (shopping posts) every month and this initiative is expected to realise that potential.

This initiative according to the powers that be on Instagram is just among other long-term investments that the company is working on that directly involves consumers and that they have more aces up their sleeves.

Nevertheless, this does not come as a surprise for most people as people have been watching the industry closely and their slow and sure edging towards e-Commerce over the last few years was as evident as an elephant in a room based on their tweaks on a variety of tools that were focused on facilitating on-platform shopping more effectively and efficiently.

The introduction of the new checkout option with the app could be seen as only the first step!

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Online Invent

Online Invent is a Web Design, Web Development and Digital Marketing Company, established in 2007 from Melbourne, Australia.

Michael Grosvero
Michael Grosvero
05:55 29 Jan 19
It has been my pleasure to have dealt with Roy Ellery for nearly 10 years during which time he has created websites for two separate businesses. One, Hospitality Information Systems is a passive site whilst the other POS-PAPER & RIBBONS is dynamic. The POS-PAPER & RIBBONS website has its own shopping cart and integrated payment system. It has been running for over 9 years and has never been down. It is a busy site and mission critical data has never been compromised. I would have no hesitation in recommending Roy to anyone embarking upon any web development more
Michael Toumayan
Michael Toumayan
07:39 26 Oct 18
Working with Roy and the team at Online Invent has been a great choice for me and my business, especially when talking about our overseas markets, and the capabilities show by Roy, along with his track record, and delivering results, all the while having awesome communication with me the whole time. Highly Recommended!!read more
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