For most of you who have not heard about the new element of page ranking that has been introduced by Google, well here it is: Page Speed! That’s right, page loading speed has been made a ranking factor, so if your website loads slowly, it about time you get it updated. How? Read on!
There are numerous ways via which you could reduce the time that a page takes to load up completely. First and foremost, the most important element that page speed depends on is the hosting company. If the hosting company has a lousy infrastructure, rest assured your page will take a longer time to load. Ensuring that the host server has features such as high amount of RAM and solid state hard drives will improve not just the speed of the server, but also the speed of data transmission and this is especially important for sites that are built using Word press.
Apart from that, it would also be wise to have your site hosted at a physical location that is nearest to your targeted audience, in other words distance does matter! In the even that your website is large (lots of pages, information, images and linked to a lot of
Other things that you could do to spice up the speed of your page is to optimise all images, this can be done using a variety of tools that are available online such as tinypng.com which could also be found as a plugin for Word press. Page caching, on static websites is another trick that you could ask your web developer
However, be warned that minifying would render the site ‘un-editable’ and thus it is important to retain a secondary copy of the file in regular CSS and JS ( W3 Total Cache is a tool that does not only
Heads up people, speed is the new king on Google’s ranking criterion, take action before you find yourself at the bottom of the pile!