Most of us
Despite the fact that the law was seen as ‘impractical’ by most quarters, the intention of the law was however well placed as it was designed to protect the privacy of consumers by making them aware of how data related to them is collected, consolidated and subsequently used online. In essence the law gave consumers the choice to either allow their information to be stored or not.
The impact on businesses due to this new ‘cookie law’ meant various things, as web owners needed to make certain that their sites were compliant with the law that required them to make the necessary changes. Failing to which meant they risked enforcement action from appointed regulating agencies such as the ICO (Information Commissioners’ Office) in the UK.
The EUs decision to put forth this legislation was considered unnecessary by most as there were so many other ways to handle privacy issues which were totally disregarded by the commission that came up with the law. The impact of this law affected SMEs and small businesses more than it affected anybody else, as on the consumers side, things before and after the law was passed remained practically unchanged making the whole exercise a waste of time and resources for website owners.
Some surveys indicate that more than 80 % of digital marketers think that the ‘Cookie Law’ is detrimental to online sales which will have a drastic and negative impact on cross border economics. Nevertheless, the law has been passed and people on both sides of the legislation are required to adhere. Changes to this piece of legislation are unlikely to happen anytime soon.