{"id":66,"date":"2019-02-21T15:52:11","date_gmt":"2019-02-21T04:52:11","guid":{"rendered":"https:\/\/www.onlineinvent.com.au\/blog\/?p=66"},"modified":"2019-01-21T23:50:55","modified_gmt":"2019-01-21T12:50:55","slug":"web-hosting-location-is-it-important","status":"publish","type":"post","link":"https:\/\/www.onlineinvent.com.au\/blog\/web-hosting-location-is-it-important\/","title":{"rendered":"Web Hosting Location – Is it Important?"},"content":{"rendered":"\n

As\nit is, picking the appropriate web host is already a difficult choice\nand to make matters worse, did you know that the location also\nmatters? \n<\/p>\n\n\n\n

Among\nthe thousands of web hosting businesses on the planet that provide\nalmost similar services at almost similar prices, which would be the\nmost suitable for you?<\/p>\n\n\n\n

The\nanswer is the best among them that is closest to you and it is\nimportant to get this right off the bat as switching costs are not\nonly high but also time consuming and could also be quite tedious due\nto technicalities which may have a diverse impact on your business. \n<\/p>\n\n\n\n

The reason as to why it is important is due to the fact that the further away the company that hosts your website<\/a> is geographically, the longer it takes for the page to load and as we all know, if a page is slow, the likely hood of surfers hitting the back button or start of a new search is highly likely. <\/p>\n\n\n\n

Apart\nfrom this geographical locations also matter to web crawlers that\nfollow an algorithm that is based on relevance. This simply means\nthat the closer you are to your target audience, the higher the\nlikelihood of these web crawlers to consider your site being more\nrelevant to those who key in the keywords that are associated with\nyou, your service or your product which will bring your site higher\non the page rank.<\/p>\n\n\n\n

Let\nus look at what makes websites desirable, first and foremost they\nneed to be fast and even seconds matter when web users are surfing as\neach click taking more than 2 seconds to load would be regarded as\nslow these days. Thus, real distance actually play a crucial role in\nvirtual distance as well as data needs to be rerouted more time and\nhas to travel longer compared to when your web host server is closer\nto those who need your products or services. \n<\/p>\n\n\n\n

This\nhappens mainly because Google also takes into account through their\nalgorithm website load speeds prior to returning search results. So,\nwe say it again that the best method to get better speed or rapid\nloading is to host your website as close as possible to the target\naudiences. \n<\/p>\n\n\n\n

According\nthe most current research statistics, mobile device users are prone\nto abandoning a site if it takes longer than 3 seconds to load and\nwith Google ranking you based on the sites load speeds, the impact it\ncan have on your business could actually be tremendous as Google\nwould just drop your rank without second thoughts. Thus, the best\nplace to locate your websites server is within your own borders\nprovided the target audience are within your own borders as well. \n<\/p>\n\n\n\n

However,\non the other hand f your product or service is global and your target\naudience are scattered throughout the planet then it would best to\nhave your web-hosting services in a central location such as Turkey,\nor if your target audience are in America, but your business is based\nin Australian, then it would be best to locate your server in the\nUnited states and not in Australia. \n<\/p>\n\n\n\n

Although\nthis may result in a slightly higher cost, the implications on your\nbusiness will be exceedingly positive. As they always say \u2026\nlocation is everything when it comes to businesses and websites are\nno exception. \n<\/p>\n","protected":false},"excerpt":{"rendered":"

As it is, picking the appropriate web host is already a difficult choice and to make matters worse, did you know that the location also matters? Among the thousands of web hosting businesses on the planet that provide almost similar services at almost similar prices, which would be the most suitable for you? The answer […]<\/p>\n","protected":false},"author":1,"featured_media":75,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,13],"tags":[],"class_list":["post-66","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-topics","category-web-hosting"],"_links":{"self":[{"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/posts\/66","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/comments?post=66"}],"version-history":[{"count":2,"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions"}],"predecessor-version":[{"id":113,"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/posts\/66\/revisions\/113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/media\/75"}],"wp:attachment":[{"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/media?parent=66"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/categories?post=66"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onlineinvent.com.au\/blog\/wp-json\/wp\/v2\/tags?post=66"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}